Call me ignorant, but I didn't even realize they had award ceremonies for blogs. I found it interesting that this year in South Africa's Blog Awards, 8 of the 22 categories, including the Best Blog category, were won by mainstream media companies. This made me think of JP's powerpoint presentation of the different media models he showed us in class yesterday. As much as mainstream media still retains its traditional "professional" model, do their high quality, engaging blogs change these media outlets in a fundamental manner? Are the 4 quadrants being blurred?